Feasibility Studies: The Investor’s First Line of Defense

One of the most valuable habits I’ve developed as a real estate investor is refusing to move forward on any deal—land, development, or otherwise—without a thorough feasibility study. It doesn’t matter how compelling the numbers look, how much potential I sense, or how excited a partner might be. If the fundamentals don’t check out, I walk away. This discipline has saved me from costly mistakes and allowed me to pursue opportunities with real confidence. I want to share how I approach feasibility studies, why they’re more than just a formality, and what I believe every investor should insist on before committing serious capital. What Is a Feasibility Study—And Why Does It Matter? A feasibility study is essentially a deep-dive reality check. It’s the process of asking, “Can this project really work, given the facts on the ground?” For me, it’s not just about numbers—it’s about uncovering risks, validating assumptions, and mapping out a clear path from vision to executio...